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About  //  Our mission is to connect the right people, with opinions to share, to the right businesses that want to hear them.

Who we are ?

PureOpinions is a Sydney based full service Market Research Recruitment company working for major Australian and global brands. We are constantly looking for people willing to participate in our paid market research projects. We aim to connect consumers (YOU) with companies that will pay for your opinions.

Why us?

We are dedicated and passionate about research. Our aim is to help companies to listen and understand their potential customers, which may be You.  We are not trying to sell you any products. We simply conduct research studies for Australia’s leading research companies and businesses.  You will not be marketed to as a result of participating in our surveys.  You will however be paid for providing your opinions.

What do we do?


Focus Groups

Focus groups are fun and relaxed group discussions, where you can talk openly about how you feel about different things. Questions are asked to the whole group and then interactively discussed. They are usually about things like new products, packaging, services, brands, or advertisements. They usually last for two hours and we offer free drinks and snacks!



In-depth Interviews

In-depth interviews are one-on-one chats between you and a researcher. Often we will meet you at your house, or another place and time suitable for you! We use these interviews when we needs to know what you personally think about something. In-depths are enjoyable and convenient and often involve other activities like some online browsing, or shopping.



Product Testing

During a Product Test, participants trial products and tell us what they think about them. Sometimes they even get to see a new product before anyone else knows about it! Products could include anything in a supermarket, pharmacy, bottle shop or take-away restaurant. You could be the one to tell the manufacturer how to make their product better!



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